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The Man Behind all of Your Favourite Creator’s Brands - Shan Hanif | The Midnight Pod Episode 74

Matt Kelly | The Midnight Pod

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The Challenges of Brand Development in Hollywood

I highly doubt it. Is there a competitor of yours that is? I'm always draining that. My biggest challenge is so in Hollywood, let's call it, the big agencies, they only want to work the traditional way - what's the money up front? So I like Pitch the Rock. And his team was like, oh, we would want a million upfront for any discussion. Like, you know, let me call their bluff and see what happens. Mainly because then I'm actually running five of my own brands with some partners versus what I'm trying to do, which is leverage audiences at scale. There are a few people, yes, in the US that are competitors of

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