Made to Travel - I Love That

The brand platform that's been used around the world is made to travel, and it's also being used as the tagline. We love that made to travel spoke to what we believe to be a universal truth, which is that we're all made to travel. Human progress is built on travel in many ways. Travel is in the zeitgeist in terms of where we want to push to explore as a species. It was also just as a leader, it kind of acted as a reminder,. I think that's true to all of us is that there's this urge to explore the unknown.