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What is Marketing Mix Modeling (MMM)

App Marketing by App Masters

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M&m

M&M takes into consideration all the different marketing channels like, for example, Facebook or podcast advertising. It's just using some sophisticated machine learning type of thing that says, hey, we know podcast and the effectiveness of podcast and TV versus like maybe a Facebook impression. And again, look at your ad spend, all your marketing channels at a holistic level and MMM or use a tool like airbridge where they're going to do all that fancy calculation and machine learning.

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