Upwork Rides Wave of Freelancers, Talent Demand
Tech Disruptors
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The Evolving Freelance Landscape
This chapter explores the $660 billion market opportunity for Upwork in the freelance sector, highlighting the shift towards freelancing as a choice for flexibility and economic security. It discusses the impact of generative AI on the freelance market, emphasizing its role in enabling businesses to access specialized skills and adapt to changing demands. The chapter also addresses Upwork's strategies for customer and talent acquisition, showcasing how AI advancements enhance brand strength and streamline operations.
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