Jan Oliver Schwarz 'Strategic Foresight - Winning the Uncertainty Game'
The New Abnormal
00:00
How to Bring Foresight to Life
Trying to engage potential customers of foresight in an organisation. And then really trying to understand, for what purpose would they need that input? What are the differences for a design department in R&D and innovation strategy or marketing department? So, I think it's also about understanding what are the needs. But, for instance, also clarifying what is foresight, what is it not?
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