The Libbele Party's Scare Campaign

In the run up to the campaign, i thought we'd run a very positive case for what was possible and what we could achieve. And there were a lot of them who wanted a hundred % negative campaign - which is what they ended up doing. We we made about 30 television ads selling the benefits of right back to each group,. age o, young people, ofarmers, business, retiries, whatever. But then theen we didn't make it. It's even much more important to day tot see the nonsense we're hearing from the government in a very reckless fashion about climate when it's going to be the defining issue of the next decade. Its staggering how far we slipped