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16min chapter
Adam Grant: The Surprising New Research On Procrastination, Perfectionism & Happiness!
The Diary Of A CEO with Steven Bartlett
Unlocking Hidden Potential with Brain Writing
In this chapter, they discuss the concept of brain writing as an alternative to brainstorming in organizations. They emphasize the importance of individuals being willing to put their names on their ideas and highlight that writing is not just a tool for communication but also for thinking. Brain writing involves having everyone write down their separate ideas, collecting and rating them independently to preserve judgment before biasing, and then developing and refining the most promising ideas with the goal of harnessing the wisdom of crowds.
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