4min chapter

On Brand with ALF & Rory Sutherland cover image

Milking the humble pea, with Nikki Garg from the Good Pea Co.

On Brand with ALF & Rory Sutherland

CHAPTER

The Pandemic and the Challenges of Marketing and Distribution

Sue and I, my co-founder, neither of us come from a food and beverage market. We found ourselves in this situation where we wanted to convert into a serious product. And that came with quite a lot of challenges itself because every part of the journey, there was a lot of unknowns. So it kind of really required a lot of belief in our product and determination at every hurdle.

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