The Importance of Phone Banking in the Bass Campaign

National office decided to deploy its resources to phone into the seat of Bass. It was like Louise and Holly were running a ground campaign and Paul and Kelsey were backing it up with an air campaign. Phone banking is one of the most effective ways to shift people's opinions in an election. But because the turnout was so low, we really struggled with keeping people trained up and focused. One of the things that surprised me would last for 20 or 40 minutes because people were actually having a real conversation about something they were passionate about. I think there's a real commonality there when we're having real unscripted conversations about issues we're passionate about.