'Substack isn’t cool,' gatekeepers are, and other strong opinions from tastemaker Chris Black
Mixed Signals from Semafor Media
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Navigating Brand Engagement in the Digital Age
This chapter explores the shifting dynamics of brand engagement, emphasizing the influence of TikTok and the importance of connecting with viral creators. It critiques the pressures on brands to conform to emerging trends and reflects on the value of traditional journalism amidst the challenges of fragmented media consumption. The discussion also highlights the evolving retail landscape and the advertising strategies of major brands in response to a culture favoring smaller, innovative entities.
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