In addition to buying in you also published a book called letters from new orleans. It is a collection of letters that you wrote to your friends describing your big, huge crush on the city when you were there between the years of two thousand and two thousand and three. You've also started a project called the hypothetical development organization, which is essentially situated in new orleans - but given that it's hypothetical, there's a bit of a nuance there. We've sort of boiled it down to the phrase, in plausible uses for unpopular places.