Woke or Broke?
The Bottom Line
00:00
Are You Taking a Stand on Climate Change or Roe v Wade?
There are lots of cynical people out there who will say, when companies shout about doing good in the world or making donations. But I do believe when you capture that consumer group, they stay much loyal to the brand. And that's a very important statement of what you're doing with your values. You know, our wording will never say that we think this can actually make a change because the topic is far bigger than a simple donation. For us, most of our consumer group and employees are aligned on kind of a certain way of thinking. So, for us, it does make sense to kind of take a stance in.
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