Tarte Cosmetics: Maureen Kelly
How I Built This with Guy Raz
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Building a Brand: Struggles and Breakthroughs
This chapter explores the early growth phase of the speaker's cosmetics company after their partnership with Sephora, delving into the emotional and financial pressures of entrepreneurship. It recounts significant milestones such as hiring the first employee and leveraging social media for marketing, alongside personal anecdotes about family and relationships. The narrative also highlights a pivotal moment when Oprah endorsed a product, transforming the brand's visibility and sales strategy, particularly through QVC.
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