AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
4min chapter
EP16: Predictive Marketing; w/ Ömer Artun, founder & CEO, AgilOne (acq. by Acquia) — Product Market Fit
Product Market Fit
Introducing Lifetime Value Into Acquisition
In SAS, you can have leads that convert high, but churn at a high rate as well. And then you have leads that maybe they don't convert as well in the immediate term, but their lifetime value stays high. So introducing that into acquisition is really important step. It's not just a matter of binary, do I do this or do I not do this? It's also how much can I spend on a customer in this channel?"
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode