Meta Performance Summit Recap: Real Progress on Profitability
Ecommerce Playbook: Numbers, Struggles & Growth
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Meta Performance Summit and AI Development Focus
The chapter delves into discussions from the Meta Performance Summit, emphasizing product updates for D2C, deepening relationships in the advertising ecosystem, and advancements in AI for efficiency and cost reduction. It also highlights upcoming changes in media buying strategies at CTC with new tools like incremental weighted attribution, third-party analytics integration, and generative AI tools.
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