How to Launch a Highly Resonant Creative Differentiated Product That Has the Best Chance to Win

The idea of launching a highly resonant creative differentiated product that has the best chance to win actually takes a backseat. I have seen this happen in some really world class organizations so we are not talking about incompetent companies here we are talking about highly competent companies. As these competent companies scale this is just rampant and this is why you have extremely well funded companies with tens of billions of dollars of cash flow who still launch mediocre products.