4min chapter

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

444. Bridging the Intention-Action Gap: Behavioral Insights with Dr. Sudy Majd

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

CHAPTER

Navigating the Complexities of Behavioral Insights in Business

This chapter delves into the challenges of implementing behavioral insights in real-world business, emphasizing the need for a thoughtful, phased approach. It highlights the intricacies of customer decision-making and underscores the importance of networking and future episodes on behavioral science applications.

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