The Big Thing With a Funnel

Kieran: A lot of people jump in at the wrong level and they're not really thinking about how the full. If you think Amazon, Amazon that we don't care about the top of the funnel, all we care about is we do the product cheapest and fastest. It's an imperfect model because it's only really trying to represent a very complex thing. So when you're looking at your funnel, then what are the most important metrics to track? Like, how do you know how well you're doing?