Flow before Friction & Excellent Customer Experience (with Ryan Daniel Moran) Pt.2 - July '21 | Ep 460
The Game with Alex Hormozi
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The Best Business Book I've Ever Read
The book is broken into probably like three main sections. The primary section is picking the right market to go after, which I think Brian and I had a lot of conversations about. There are ways to pick the right markets that are probably counterintuitive. And then the third main section is what we call or what I call enhancers. That's the urgency and fun, fun, fun factor,. Most people can flake the two, like scarcity is a function of quantity. It's kind of at least how the naming section is set up. But it's more about promotions. How do I go about naming a promotion? Or how do I goabout naming a product?
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