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Flow before Friction & Excellent Customer Experience (with Ryan Daniel Moran) Pt.2 - July '21 | Ep 460
The Game with Alex Hormozi
The Best Business Book I've Ever Read
The book is broken into probably like three main sections. The primary section is picking the right market to go after, which I think Brian and I had a lot of conversations about. There are ways to pick the right markets that are probably counterintuitive. And then the third main section is what we call or what I call enhancers. That's the urgency and fun, fun, fun factor,. Most people can flake the two, like scarcity is a function of quantity. It's kind of at least how the naming section is set up. But it's more about promotions. How do I go about naming a promotion? Or how do I goabout naming a product?
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