The Role of the Brain in Addiction

Damien: Neither novo nor Lily is according to them currently looking at testing these for addiction or you know addictive behaviors. There's about 30 million Americans who have alcohol use disorder and less than 5% get treatment for it so there's a huge problem. I can see from novo's perspective while wanting to keep this at arms length for all the regulatory reasons you described but also they can't keep it on the shelf for the indications for which it's currently approved, he says. Damien: For people suffering from chronic pain nerve stimulating medical devices can be an effective treatment option and an alternative to potentially addictive opioids.