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3min chapter
The Challenges & Opportunities of Moving from Market Disruptor to Category Creator, with Didier Elzinga & Roli Saxena (Culture Amp)
The SaaS Revolution Show
The Right Time to Create a Category?
I think early on, you almost, it's a good sign when you succeed in spite of your product, not just because of it. You have to be doing something magical. And that's where the category thing comes in because you can't do everything. So you have to stop and say, well, OK, what does tomorrow look like that's different to today? And where should we place our bets?"
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