In the book, you write that the practice is agnostic about the outcome. So let me just use an example that might not sound like it's a creative work, which is being a doctor. Does that mean an ichologist is not as good a doctor as a pediatrist? Of course not. It just means that the ichologist does her work and her best work often leads to a good outcome. But sometimes it doesn't. And that's not about the work. That's about the outcomes. You can't have it doesn't work. The same thing's true if you're a blogger. If you're busy writing your blog in italian, and everyone who