2min chapter

Design Matters with Debbie Millman cover image

Seth Godin

Design Matters with Debbie Millman

CHAPTER

Is Your Practice Agnostic About the Outcome?

In the book, you write that the practice is agnostic about the outcome. So let me just use an example that might not sound like it's a creative work, which is being a doctor. Does that mean an ichologist is not as good a doctor as a pediatrist? Of course not. It just means that the ichologist does her work and her best work often leads to a good outcome. But sometimes it doesn't. And that's not about the work. That's about the outcomes. You can't have it doesn't work. The same thing's true if you're a blogger. If you're busy writing your blog in italian, and everyone who

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