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Annie Duke: When To Quit, Monkeys vs Pedestals & The Dark Side of Goals

Creator Lab - interviews with entrepreneurs and startup founders

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Do You Buy Up at A? Do You Follow on at B?

A lot of venture partners don't necessarily do that. They've tied their hands to that mass, which is for a variety of reasons. So these these have to do with questions about do you buy up at A? Do you increase your ownership at A? And so we've really thought very deeply about what are the signals and signs that would tell you that, say, a follow on at C would would make sense in this particular case.

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