Using the Emotion Wheel in Facebook Ads

It's very similar to design theory almost of the cross color is the one that goes better in design I am not a designer so I don't know the correct terminology but I've seen the wheel. So if anyone who does Facebook ads and have launched ads they know that whenever you're too confident about a creative is most likely not going to work. For us we make sure like imagine you're not you don't have the emotion wheel you're just operating based off of random benefits or features or outcomes this allows you to actually stimulate the copy with an underlying emotion  that allows them to pull out that emotionactually feel that and then make a decision or not. It'd be surprised oftentimes