A New Way to Think: Roger Martin
Wisdom From The Top with Guy Raz
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The Importance of Integrative Thinking for Strong Leaders
In this chapter, Roger Martin discusses the concept of integrative thinking and how it applies to great leaders. He explains that integrative thinking involves finding a solution that incorporates elements from seemingly opposing choices and is superior to both. He gives an example of A.G. Laffley at Procter & Gamble who faced a dilemma of choosing between reducing innovation spending to please Wall Street or keeping it up for future results. Instead, A.G. took an integrative approach by redefining innovation and sourcing inventions from outside, leading to increased innovation and reduced costs.
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