Apple's Strategy for Responding to Alexa

Acquired brings it all back home—to the smart home that is—with Google’s 2014 acquisition of Nest for $3.2B. From Nest cofounder Tony Fadell’s first job at General Magic (alongside future Android founder Andy Rubin) to his days as “father of the iPod” under Steve Jobs at Apple, the Silicon Valley history runs deep with this one. But did that make the acquisition a good move for Google in the coming battle with Amazon’s “Lady A” for control over consumers’ homes? We dive in!

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• Tony Fadell in the Academy of Achievement
• Steve Jobs deleting Tony Fadell from his Favorites

Carve Outs:

• Ben: Do by Friday podcast
• David: A Kingdom from Dust By Mark Arax in The California Sunday Magazine