Apple, to me, is a clear number three. And then i'm going to guess facebook is next. I think they have the advantage. But i don't think they're an enterprise company. That's a big problem. They have the obvious branding issues and all those sorts of things. azuccaba talks a lot about, we've learned our lesson from apple, where it's such a crappy experience being on their platform. We're going to be much more open and et ete, et cetera. To me, that's even more than the other stuff. The count of brossi give wa thy article for next week. I at what, glad to release the