Disrupt Yourself Podcast with Whitney Johnson cover image

333 Sam Horn: Ask A Librarian

Disrupt Yourself Podcast with Whitney Johnson

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How to Measure Intrigue

If our eyebrows are neutral, it means we're unmoved or we've had Botox. If the eyebrows are up, ah, do you feel intrigued? Curious, like you want to know more? That means we got what we care about in their mental door. And I learned this at the Maui Writers Conference and people had flown in from around the world. They could pitch their screenplay to Ron Howard. Or they could pitch their novel to the head of Simon and Schuster. People don't say yes.

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