What Was the Strategy for Season Two Press?

Enrique Melendez is a celebrated fashion stylist known for his daring collaborations with Wednesday star Jenna Ortega. He’s been on The Hollywood Reporter’s list of the Top 25 Celebrity Stylists two years in a row and recently received an InStyle Imagemaker Award. This week, Melendez joins Who What Wear co-founder Hillary Kerr to dig into the Wednesday season 2 press looks and discuss Ortega’s dramatic style evolution from Disney kid to gothic-glam fashion darling. There’s no doubt you’ve seen Ortega’s most adventurous looks on your feed in recent months—from the latex snakeskin Ashi Studios gown that kicked off the press tour to the bejeweled Givenchy top at the Emmys. Today, Melendez shares how those looks—and many more—came to be. 

Watch this episode on Youtube here!

Listen to Enrique’s episode from 2023 here!

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