Are You Unique?

Psychological research shows that most people believe they like more unique things than everybody else. But when you actually look at their preferences for what they like as compared to what other people said they like, we all like the same thing. We want that which is considered to be slightly unique. Nothing too bland, nothing too bizarre. So we find ourselves in the awkward situation of making choices that are not very different from others, which then challenges our notion s of being unique....