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#322: Creating Value in the Sales Process

The Advanced Selling Podcast

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Is There an Intrinsic Problem in Pipe Line Management?

Pipe line management is the idea of taking people through a series of steps before deciding what to do next. In most organizations, they don't build process that can be followed by their customers all the way through - even if it's 'buzzy' Bryan: "Make sure that process has value to the customer all the way down"

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