Why stop relying on paid ads

Nathan warns against heavy ad spend this week and recommends focusing on warm audiences via email, SMS, and social.

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It’s not too late to win Black Friday. Even if you’re behind, there’s still time to drive serious results—if you focus on the right moves.

In this episode, I share my final Black Friday checklist after 10 years of running campaigns for Foundr and other brands. You’ll learn exactly what the most successful ecommerce stores are doing one week out to build anticipation, maximize conversions, and protect their margins without relying on panic discounts.

Here’s what you’ll take away: • How to build hype and anticipation before the day even starts • Why you should focus on warm traffic, not paid ads, in the final stretch • How to create smart offers that protect your brand and boost AOV • The technical checks that prevent you from losing sales (especially on mobile) • Why keeping it simple and consistent beats complicated campaigns • The post–Black Friday Christmas urgency play most brands forget

If you’re still scrambling to finalize your campaign, this episode will give you a clear, actionable plan to make this your most profitable Black Friday yet.

This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it.

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