Understanding the Psychology of Gift-Giving

With the holidays fast approaching, many of us are hunting for that special something for the special someones in our lives. It’s how we show we care about them. So why is it so hard to find the right gift? This week, we revisit a favorite 2022 conversation with researcher Jeff Galak. We'll discuss why the presents we give for holidays and birthdays often miss their mark, and how to become a better gift-giver. 

Looking for a holiday gift for a fellow Hidden Brain fan? You can now give a gift subscription to Hidden Brain+! Or if material gifts are more your style, go to shop.hiddenbrain.org to find Hidden Brain t-shirts, mugs, stickers and more.

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