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From Zero to Viral: The Art and Science of Compelling Short-Form Video Creative

eComFuel

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The Importance of Watch Time and CPC

There's no correlation between watch time and CPA. That really surprises me. Even the ads with a high CTR didn't have the highest ROAS. Ultimately, what's the metric care about? So how much can you scale on it? Is it at my target CPA keeping it simple?"

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