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Age of Empires Mobile / Balatro’s Success / Sony Layoffs / Apple Arcade Woes

Naavik Gaming Podcast

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The Importance of Game Demos in Game Development and Marketing Strategies

The chapter emphasizes the significance of game demos in conveying gameplay mechanics quickly and boosting player conversion rates. It discusses the shift towards releasing limited-time demos to prevent cannibalization of sales and improve marketing effectiveness. Additionally, it explores the rise of idle games as a niche market and reflects on the impact of Sony's layoffs on game development studios.

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