What's the Key to Breaking This Conditioning?

A lot of people I found who think that they don't enjoy reading, primarily because they never got to choose the books they read. So what's the key to breaking this conditioning on a much larger scale? It seems like these anomaly weirdos like me and people like Tiago Fort based their work on your work. And we're thinking, wow, this is the way everybody should do this. We sound like ridiculous religious evangelists trying to basically convert people to a new religion,. which I kind of feel like we are.