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11. The Science of Influence: How to Persuade Others And Hold Their Attention
Think Fast Talk Smart: Communication Techniques
How Does Engagement Influence Persuasion?
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In general, i think of persuasion in terms of the efforts we make to shape or shift people in their attitudes. So it's not really about tricking people into doing what you want and buying your product. It's more about understanding the factors that kind of actually engage people or open them up to your ideas and input. You can have more impact when they're doing that.
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