State of Play: Inflation, Twitter, and Story Stocks
The Prof G Pod with Scott Galloway
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Twitter's Strategic Missteps in Social Media
This chapter analyzes Twitter's declining performance amidst fierce competition from platforms like Snap and Pinterest, emphasizing strategic failures and reliance on misinformation for engagement. It critiques the ad-based revenue model and proposes a subscription approach to better capture user value while enhancing the user experience. Further, the discussion highlights the consequences of poor management decisions and the need for innovation to address Twitter's ongoing challenges.
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