19min chapter

Cracks Podcast con Oso Trava cover image

#308. Maca Rotter - Lecciones de Chespirito, Licenciamiento de Marcas, Roles de Género y Construir tu Marca Personal

Cracks Podcast con Oso Trava

CHAPTER

Autenticidad y Marca Personal

Este capítulo examina la relevancia de la autenticidad en la construcción de una marca personal, argumentando que la coherencia es esencial para el éxito. Se analizan casos como Chespirito y los desafíos del contenido digital en la era de la inteligencia artificial. Asimismo, se abordan las implicaciones del licenciamiento de marcas y el impacto de los influencers en la percepción pública.

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