The Evolution of Post-Production Industry Focus

The chapter traces the shift in the post-production industry from prioritizing hardware and software ownership to valuing artists and their work. It covers personal anecdotes of the speaker's journey from animator to marketing and community work at Red Giant Software, collaborations with coders and artists, success in short film marketing strategies, and the balance between catering to all artists versus Hollywood productions. The chapter emphasizes the importance of continuous learning, craftsmanship, teamwork, and maintaining a balance between artistic integrity and functional needs in creative projects.