3min chapter

Finding Our Way cover image

26: Chief Design Officers and Design Executive Effectiveness (ft. Gordon Ching)

Finding Our Way

CHAPTER

The Challenge of Not Losing Oneself

The role of a chief design officer is to infuse the organization with your, your vision of design. And they work with those creatives to continue to shape the product in designed direction. But i think because given the nature of a executive rule and how much it deals with managing upwards, there isn't a lot of time to actually exercise that creative mustle from a craft, perfective, but more so from a govern ints perspective.

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