6min chapter

The Vergecast cover image

AI Drake, AI friends, AI everything

The Vergecast

CHAPTER

Innovative Strategies in Social Media

This chapter explores Snapchat's recent developments in the social media landscape, including the launch of the MyAI chatbot and its investment in generative AI technology. It also examines the company's strategic shift towards augmented reality applications and subscription services as it navigates challenges in a changing tech environment.

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