How to Build a Relationship With Your Tribe

When i was originally starting my practice, i was focused on retirees. I realized that there was just a fundamental mismatch between my mind set and the mind set of a pre retire retiree. So i ended up pivoting that into anchpeners and business owners,. But it's not nearly as scalable from a digital and traditional media standpoint. Therere going to be much more about the tribe.