B2B Marketing with Dave Gerhardt cover image

#61: ABM with Hillary Carpio (Head of ABM at Snowflake)

B2B Marketing with Dave Gerhardt

CHAPTER

How to Get Sales Buy in to Support Long Tail ABM

You have to align your goals to theirs. And you help them understand and believe that you are there to help them reach their goals. You're not there to claim credit or attribution for what you're trying to do. To me, ABM is good marketing and good marketing is when you are aligning your objectives to the objectives of the company and meeting them.

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