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Ranjay Gulati - Can Purpose be Profitable

Smart People Podcast

CHAPTER

How to Message a Purpose Into the Organization?

Livango, a fast growth company for people with diopedes gave free blood-sugar strips to suptrivers. "You're trying to connect people to the purpose," says LZ Granderson. A study found that doctors and janitors think of their work as a calling rather than a job. 'I do it because it gives me meaning,' they say.

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