If you didn't know people are more apt to avoid pain than to do something that gives them a reward. People don't like loss. It's a harder emotional hit than the gain. You would think intuitively the best way to get someone to do something would be to give them something, but no, loss, it's heavier. This is just one of the techniques, by the way, I use in my coaching program,. There's many more to help guys succeed in approaching women, talk to women, get more dates.

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