The Importance of Identity in Entrepreneurship

The first thing when you have a full time employee who is wanting to become an entrepreneur and make money on their own. The first thing that goes when they get overwhelmed is their business. They're so busy honoring all the stuff at work. And thinking of themselves as that person like we get people all the time in 2K that are like I'm out networking and I find myself introducing myself as what I do now instead of I'm a life coach.