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An Athleisure Brand That's Defying the Odds
Bloomberg Businessweek
The Competitive Advantage - Can You Compete With That?
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Lululemon CEO says the brand is built to move in style for life. "We design all of our products with a more modern athletic fit that works across multiple aspects of your life," he said. Lululemon has evolved from core fitness into outdoor, which is rooted in outerwear.
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