Appealing to Readers and Generating Revenue: Insights from Publishers

What’s top of mind for today’s news leaders? Evolving at pace, finding your USP - but not burning out in the process.

Last week, we were at the Newsrewired conference in London for a day of panels and workshops about the future of digital publishing. In a world of increasing possibilities and pressures, the central question of the day was this: how can we be selective and effective at innovating? 

How do you get readers to pay for news? Will AI take our jobs? Where are the new business model opportunities? These questions and more were pored over. 

In this special collaborative episode with our friends at Journalism.co.uk, we take a look at the key themes across the day, plus some backstage interviews with; independent media consultant Isabelle Roughol, media strategy expert Lucy Kueng, The News Movement managing editor Jonathan Paterson, post-doctoral researcher Dr Bartosz Wilczek and Explainable director Kevin Donnellan.

Thanks to Jacob Granger and Marcela Kunova at Journalism.co.uk for inviting us to be a part of Newsrewired. Check out the Journalism.co.uk podcast on Apple Podcasts, Soundcloud and Spotify