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7min chapter
Newsrewired special with Journalism.co.uk: leadership, AI and business models
The Publisher Podcast by Media Voices
Appealing to Readers and Generating Revenue: Insights from Publishers
Representatives from established and new membership publishers discuss effective strategies for pitching subscriptions and motivating readers to pay. They emphasize the importance of understanding the target audience and offer advice on generating reader revenue through various platforms. The chapter also explores the factors that lead to a small percentage of news readers paying for local news and highlights the significance of creating meaningful relationships with readers and building a sense of community.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode