S2 E15: Twitter Spaces Special: Success Strategies That Work Across ALL Franchise Models
Franchise Empires
00:00
The Importance of Brand Recognition in Franchises
I'm going through evaluating franchise wars now as we look to potentially at a second concept. Part of what I'm looking for is the reality is you're paying a lot of money to the franchise or to be a part of their system. What am I getting in exchange for those dollars that we're giving to the franchise? It's really two things one is brand recognition so where can you go that people recognize the brand and that doesn't mean it has to be a huge national concept.
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